Why should we rebrand?

Is it really necessary for Union to rebrand? Absolutely. There are many reasons, but today, I'll concentrate on just one. Or more specifically, one-to-one.

Our current brand is based totally on personal attention. We're good at it, so it makes sense...or does it? The problem is, this doesn't differentiate us in any way. All small, private colleges brag about their small class sizes and personal attention students receive from faculty and staff. The brand that we've claimed is actually a characteristic of our category. It doesn't define us within our category. Would Pepsi brand itself as a sparkling soda? No, because that describes their category.

By leaving this brand behind, will we also ditch personal attention? No, no, no! We're still committed to that. Always will be.

More on this later.

Before I sign off, let's take a look at what the blog looked like yesterday compared to now. Today, the blog title features one of our chosen fonts. It's a slab font called Museo, and it's extremely versatile and modern.

More on this later, too.

Have a great weekend!