To clarify...

Union is still the Orange and Black. I regret that there are several people who are under the impression that we are now the Orange and Purple. Not so. By introducing a new color palette (a topic I addressed in an earlier post), we are adding accent colors—colors chosen because they're relevant—for marketing materials. I explained the significance of the purple a couple of weeks ago, so I'll not revisit that. But please understand that by having a color palette, we're doing a good thing for Union. We're establishing a color group that allows us flexibility, while maintaining a consistent look and feel. If I hadn't mentioned it, you probably wouldn't have noticed it. But we're going the extra mile by being transparent with our stakeholders, explaining almost every detail of the new brand.

What's happening here is we're explaining our secondary colors. The primary colors haven't changed. Tonight, I've introduced another color to the mix. The green you see along the border of the blog title is also included in our design scheme. Does that mean our official schools colors are orange, purple and green? Absolutely not. Green is another accent color to be used in our secondary palette. It represents our commitment to the environment and the beautiful lawns and athletics fields we're so proud of. But we're not the Orange and Green any more than we are the Orange and Purple.

As much as I'd love to claim it, this isn't my idea. Most colleges and universities have secondary palettes in their brand manuals. To help you fully understand, check out the palettes of Texas A&M and Clemson University.

And in the future, if you're concerned about colors or any other aspect of the new brand, please don't be afraid to post questions or comments here. That's what this blog is for...at least for now. Eventually, the purpose will shift to how we should live the brand and sustain it.

In closing, I've included a screen shot of the last blog post so we can reflect on the design process. As I've explained before, this blog will shape up as I introduce you to elements of our visual identity that we've either determined or are contemplating so far. Your input matters. Never doubt that.